If you do not understand what #KeepTheChangeBae is, and why it has been trending since last night, let us quickly bring you up to speed:
Ahhh I wish all girls were like this, refund once I complain. With change as well pic.twitter.com/NQmctuKGyl
— Sub Delivery Man ( @SubDeliveryMan) March 29, 2017
In summary, some kid named Ayodeji went on a ‘date’ with a lady named Ore. Turns out she wasn’t interested in a relationship and told him. The kid went on Twitter and started ranting that he took her out on a date, spent money and she still turned him down. Ore then dropped this tweet that we consider one of the greatest comebacks of all time.
@Pabloayodejilol
Movies(2)- 1200
Water (2 bottles)- 400
Hot dogs (2)- 1000
Yogurt- 1200
Total- 3800
Use the change for public transport pic.twitter.com/5QRldFABrS
— Ore ^_^ ( @Missmoshiku) March 29, 2017
She refunded him and asked him to keep the change. Everywhere scattered. Someone used the hashtag #KeepTheChangeBae, and the rest, as they say is history.
But here, starting with Wema bank (where the broke juvenile kid banks), we take a look at how brands joined the conversation and are flourishing with it.
1.
Wema Bank
The “broke ass nigga” banks with Wema, but instead of joining the kid in taking the L, the purple bank jumped on the conversation and have been trending since. Whoever is managing the account, well done. Big well done for seeing the opportunities and milking every bit of it. Don’t overdo it though.
You don't need the change to open an account with *945# today! #keepthechangebae #5kBae #Withyoualltheway
— Wema Bank ( @wemabank) March 30, 2017
2.
Quickteller
Payments platform – Quickteller facilitated the transaction and it was only right that they quickly jumped on it to sell their market.
We've been powering clapbacks for God knows how long. We are here for all those fund transfers. 5k, 3800, you name it.
— Quickteller ( @Quickteller) March 30, 2017
3.
Baton Nigeria
For those saying N3,800 is small money, Baton, makers of Nigeria’s finest toothpicks is here to tell you that it can give you a ONE YEAR supply of Baton Toothpicks, and still leave you with enough change.
If you say N3,800 is not a lot of money, we will say it can get you one year supply of the finest toothpicks and you can #KeepTheChangeBae. pic.twitter.com/DRp7bE5CuS
— Baton Toothpicks ( @BatonNigeria) March 30, 2017
4.
Yudala
Yudala joined the party too.
We not only let you shop with 5K we let you #KeeptheChangebae https://t.co/LeVFnrqqnN pic.twitter.com/H1YWWjj0QZ
— Yudala ( @yudalaonline) March 30, 2017
5.
Road Chef
Listed meals you can get for N3800 or less. Dope
Meals you can buy with < 3800. #KeepTheChangeBae #RoadChefPizza pic.twitter.com/4Xdd1MDCQQ
— RoadChef Drivethru ( @weareroadchef) March 30, 2017
6.
Mobile Punch
One would think that Punch is too ‘big’ for this. But they joined in and it banged. New media rocks
Date gone wrong, girl returns N5,000 for N3,800 spent on her #keepthechangebae #Ibadan https://t.co/cixY46rLuu pic.twitter.com/V7KcfSjXQ0
— The Punch Newspapers ( @MobilePunch) March 30, 2017
7.
The Nail Boutique
Foremost Lekki-located nail brand – The Nail Boutique is here to tell you that you can get pampered for as low as N3500 and #KeepTheChangeBae.
With less than 3800, you can get a proper Pedicure or manicure at the Nail boutique, and #KeepTheChangeBae.
— The Nail Boutique ( @NailBoutiqueNG) March 30, 2017
They also offered Ore a free Mani or Pedi session for ‘inspiring them’. Who saidsavagerybeing dope doesn’t pay?
Hi @Missmoshiku, for inspiring us today, come get a Pedicure session at #TheNailBoutique. It's on the house, so no need to #KeepTheChangeBae pic.twitter.com/oiSUiPAG7R
— The Nail Boutique ( @NailBoutiqueNG) March 30, 2017
8.
HotelNowNow
For those who do not have a lot to spend on accommodation, there are rooms you can get for N3,800 or less at www.hotelnownow.com
Believe it or not, there are rooms you can get for N3,800 or less. Go to https://t.co /oa2HrSzf1Iand #KeepTheChangeBae
— HotelNowNow.com ( @HotelNowNow) March 30, 2017
9.
PiggyBank
Only N50 and you have a Piggybank account. N3,800 is plenty sef. Dope!!
You don't even need up to N3800 to open a Piggybank account. All you need is N50! #KeepTheChangeBae
— PiggyBankNG ( @PiggyBankNG) March 30, 2017
10.
First Bank
Wema bank is not the only bank that means business. First Bank noticed the transaction was done from a Firstbank account and jumped on the trend.
#RefundMadeEasyByFirstMobile #Keepthechangebae #BoldforChange #MarchforWomencc @missmoshiku @pabloauodeji pic.twitter.com/qmaF1u1qNX
— FirstBank Nigeria ( @FirstBankngr) March 30, 2017
They offered Ore N5,000 (which we think is small), welcomed her to the FirstGem family (whatever that is) and are encouraging people to get FirstMonie, for easy transactions. First Bank is enjoying every bit of the mileage this thing is getting them, and that is perfectly okay.
We now pronounce @Missmoshikua #FirstGEM. Welcome to the FirstBank Family!!! #YouFirst #KeepTheChangeBaecc @IbukunAwosika @AAdeduntan pic.twitter.com/XdvuxmnWyc
— FirstBank Nigeria ( @FirstBankngr) March 30, 2017
11. Amasa Store
We want you to keep 5K change. Get yours now at just N10,000 #KeepTheChangeBae #5KBae https://fb.me/amasastore
***
Other brands that joined the conversation include Boom Play, WakaGirl, BrownskinGirl, Shaunz Bar, Git NG Lottery, Utazi NG, and so on. Impressive that brands are jumping on these things. Well done Social Media Managers!!